該頁無縮略圖
Introduction to Xiaomi Company
制作人：雷笑笑 鄧路煬 何文茜 羅婷
目錄 CONTENTS
01
Company Profile
04
Supply Chain and Manufacturing
02
Innovation and Technology
05
Corporate Social Responsibility
03
Marketing and Branding
Part 01 Company Profile
P o w e r P o i n t d e s i g n
Founding and Mission
01
Founding Story
Xiaomi was founded in April 2010 by Lei Jun and other entrepreneurs in Beijing. It aimed to create highquality technology that is affordable for everyone.
小米公司于2010年4月在北京由雷軍及其他創業者創立，目標是打造高性能、高性價比的科技產品，讓每個人都能享受科技的樂趣。
02
Logo and Brand Meaning
The logo "MI" stands for Mobile Internet, reflecting the company's focus on smart technology and connectivity.
小米的“MI”標志，既代表“MobileInternet（移動互聯網）”，也寓意“Mission Impossible（登峰造極）”展現了小米不斷挑戰科技極限的決心。
03
Core Values
Xiaomi values innovation, quality, and user experience. It strives to create products that are both technologically advanced and userfriendly.
小米始終秉持“和用戶交朋友，做用戶心中最酷的公司”的愿景，堅持技術創新，追求極致的產品體驗，以高性價比的產品贏得用戶的認可。
Product Lines
Smartphones
Xiaomi is known for its wide range of smartphones, from the high- end Mi series to the budget- friendly Redmi series. 小米擁有豐富多樣的智能手機產 品線，高端的Mi系列以卓越性能 和前沿科技引領行業潮流，而 Redmi系列則以超高性價比滿足
大眾需求。
Smart Home Devices
Xiaomi has a comprehensive
ecosystem of smart home devices, including smart speakers, air purifiers, and smart bulbs.
小米構建了完善的智能生態體系，
智能音箱、空氣凈化器、智能燈等
設備相互連接，通過小米APP實現
便捷控制，為用戶打造智能便捷的 家居生活。
Wearable Technology
Xiaomi's wearable products, such
as the Mi Band and smartwatches,
are popular for their fitness
tracking features and stylish
designs.
小米的可穿戴設備，如小米手環和智能手表，憑借精準的健康監測功能和時尚的外觀設計，深受消費者喜愛，成為健康管理的好幫手。
Global Market Presence
Market Expansion
Market Share and Recognition
Retail and E-commerce
Xiaomi has expanded its market presence globally, with significant success in Asia, Europe, and other regions.
小米在全球市場積極拓展，憑借優
質的產品和創新的營銷策略，在亞
洲、歐洲等地區取得了顯著的市場 份額，贏得了全球用戶的青睞。 According to Canalys data, Xiaomi ranked third in global smartphone shipments in 2023.
2023年，小米在全球智能手機出貨
量中排名第三，連續五年入選《財 富》世界500強，彰顯了其在全球
科技行業的領先地位和強大影響力。 Xiaomi operates a combination of online and offline retail channels, including its official website, Mi
Stores, and partnerships with major e- commerce platforms.
小米采用線上線下融合的零售模式，通
過官網、小米之家以及與主流電商平臺
合作，為消費者提供便捷的購物體驗，
滿足不同用戶的購買需求。
Part 02
Innovation and Technology
P o w e r P o i n t d e s i g n
Research and Development
01
02
03
R&D Investment
Technological Breakthroughs
Collaboration with Universities and Research Institutions
Xiaomi invests heavily in research and development, with a large team of engineers and scientists working on cutting- edge technologies. 小米在研發方面投入巨大，匯聚了眾多工程 師和科學家，致力于人工智能、物聯網、移 動技術等前沿領域的研究，推動科技創新。
Xiaomi has achieved several technological breakthroughs, such as the development of fast- charging technology and advanced camera systems.
小米在快充技術、影像系統等方面取得了多項技術突破，如小米13 Ultra配備的徠卡影像系統，為用戶帶來更出色的拍攝體驗，提升了產品的核心競爭力。
Xiaomi collaborates with leading
universities and research institutions tostay at the forefront of technological
advancements.
小米與全球頂尖高校和科研機構開展合作，通過聯合研究項目和知識共享，加速技術轉化，為產品研發提供有力支持，保持技術領先優勢。
AI and IoT Integration
AI-Powered Features
IoT Ecosystem
Future Developments
Xiaomi integrates AI technology into its products, offering features such as voice assistants, smart home automation, and
AI- enhanced photography.
小米將AI技術深度融入產品，如小愛同學語
音助手、智能家居自動化控制以及AI影像增
強功能，為用戶提供更智能便捷的交互體驗， 讓科技更懂你。
Xiaomi has built one of the world's
leading consumer- grade AIoT platforms,
with over 740 million connected IoT
devices as of December 2023.
截至2023年12月，小米已連接的IoT設備數
超7.4億臺，構建了全球領先的消費級AIoT
平臺，實現了設備間的無縫互聯互通，打造
了智能生活新范式。 Xiaomi continues to explore new applications of AI and IoT, aiming to
create even more intelligent and efficient products and services in the future.
小米持續探索AI與IoT的新應用，未來將推出
更多智能高效的創新產品和服務，進一步拓
展智能科技的邊界，為用戶創造更多驚喜。
Software and User Experience
MIUI Operating System
User Feedback and Community Involvement
Cross-Device Integration
Xiaomi's MIUI is a highly customizable and featurerich operating system that enhances the user experience of its smartphones. 小米的MIUI操作系統高度可定 制，功能豐富，提供個性化主 題、便捷手勢控制和增強安全 選項，為用戶帶來流暢且個性
《的偉用體險
Xiaomi actively seeks user
feedback and involves its
community in the development
process, ensuring that its
products meet the needs and
preferences of users.
小米積極收集用戶反饋，邀請社區
用戶參與產品開發，以用戶為中心
進行產品迭代，確保產品貼合用戶
需求，提升用戶滿意度。
Xiaomi's software solutions
enable seamless integration
across different devices, allowing
users to easily switch between
smartphones, tablets, and smart
home devices.
小米的軟件解決方案實現了不同設備間的無縫切換與協同，如手機、平板與智能家居設備的互聯互通，為用戶打造了連貫、便捷的跨設備
Part 03
Marketing and Branding
P o w e r P o i n t d e s i g n
Brand Strategy
Positioning and Target Audience
Xiaomi positions itself as a brand that offers high- quality technology at affordable prices, targeting a wide range of
consumers, from tech enthusiasts to everyday users.
小米定位為提供高性價比科技產品的品牌，目標受眾涵蓋科
技愛好者和普通消費者，致力于讓每個人都能享受到科技帶來的便利與樂趣。
Brand Image and Values
Xiaomi's brand image is built on the values of innovation, quality, and user experience. 小米的品牌形象以創新、品質和用戶體驗為核心價值， 通過不斷的技術創新和優質的產品服務，贏得了消費 者的信任與支持。
Global Brand Recognition
Xiaomi has achieved significant global brand recognition, thanks to its effective marketing strategies and high- quality products.
小米憑借有效的營銷策略和高品質的產品，在全球范圍內獲得了極高的品牌知名度，成為全球科技行業的知名品牌之一。
Marketing Campaigns
Customer Engagement
Customer Support and Services
Xiaomi provides comprehensive customer support and services,including online help centers, customer service hotlines, andphysical service centers.
小米提供全方位的客戶支持與服務，包括線上幫助中心、客服熱線和線下服務中心，及時解決用戶問題，保障用戶權益。
Fan Community and Events User Feedback and Improvement
Xiaomi has a dedicated fan community that actively participates in events, forums, and social media discussions. 小米擁有活躍的粉絲社區，粉絲積極參與各類線上線下活動、論壇 討論和社交媒體互動，形成了強大的粉絲文化與品牌忠誠度。
Xiaomi values user feedback and uses it to continuously improve its products and services.
小米高度重視用戶反饋，將其作為產品改進和服務優化的
重要依據，通過不斷滿足用戶需求來提升用戶滿意度和品 牌口碑。
Part 04
Supply Chain and Manufacturing
P o w e r P o i n t d e s i g n
Efficient Supply Chain Management
Global Supply Chain Network Lean Manufacturing Practices Quality Control and Assurance
Xiaomi has established a robust global
supply chain network, ensuring the
timely and efficient delivery of its
products.
小米構建了強大的全球供應鏈網絡，與
眾多優質供應商建立長期穩定合作關系，
確保原材料供應穩定，保障產品按時交
付。 Xiaomi adopts lean manufacturing practices to optimize production efficiency and reduce waste.
小米采用精益生產方式，通過優化生產
流程、提高自動化水平和加強質量控制，
提升生產效率，降低生產成本，確保產 品品質。
Xiaomi implements strict quality control and assurance processes to ensure the high quality of its products. 小米建立了嚴格的品質管控體系，從原 材料采購到成品出廠，經過多道質量檢 測環節，確保每一款產品都符合高標準 質量要求，讓消費者放心使用。
Manufacturing Facilities and Partnerships
State-of-the-Art Manufacturing Plants
Xiaomi operates state- of- the- art manufacturing plants equipped with advanced production technologies. 小米擁有先進的制造工廠，配備自動化生產線和智能倉儲物流系統，實現生產過程的智能化和高效化，提升生產能 力和產品質量。
Strategic Partnerships
Xiaomi has established strategic partnerships with leading manufacturers to enhance its production capabilities.
小米與富士康、英業達等全球知名制造商建立戰略合作伙伴關系，借助其先進的制造技術和豐富的生產經驗，進一步提升生產效率和產品質量。
Capacity Expansion and Flexibility
Xiaomi continuously expands its manufacturing capacity to meet growing market demand. 小米根據市場需求，不斷擴充產能，同時保持生產的靈活性，能夠快速響應市場變化，滿足不同地區和產品的生產 需求。
Environmental Sustainability
Green Manufacturing Initiatives Recycling Programs
Xiaomi is committed to green manufacturingand reducing its carbon footprint.
小米致力于綠色制造，通過采用環保材料、優化
生產工藝和提高能源利用效率，減少生產過程中的碳排放，降低對環境的影響。
Energy Efficiency in Products
Xiaomi has implemented recycling programs for its products to promote environmental sustainability.
小米推出產品回收計劃，鼓勵用戶將廢舊電子產品送回公司進行專業處理和回收利用，減少電子垃圾對環境的污染，推動資源循環利用。
Xiaomi's products are designedwith energy efficiency in mind toreduce energy consumption.小米的產品在設計時注重節能，如智能手機的低功耗芯片、智能家電的節能模式等，降低產品使用過程中的能源消耗，助力環保。
Social Impact
Education and Training Programs
Community Engagement and Support
Xiaomi actively engages with communities andsupports social causes.
小米積極參與社區活動，支持教育、扶貧、公益等社
會事業，通過捐贈物資、開展公益活動等方式回饋社會，履行企業社會責任。
Xiaomi offers education and training programs to support the development of the tech industry. 小米開展教育與培訓項目，如與高校合作設立獎學金、 實習基地，舉辦技術培訓課程等，為科技行業培養人 才，推動行業發展。
Xiaomi's growth has contributed to economic development and job creation in the regions where it operates.
小米的發展帶動了上下游產業鏈的繁榮，創造了大量就業機會， 促進了當地經濟發展，為社會穩定做出了積極貢獻。
Ethical Business Practices
Code of Conduct
Xiaomi has a strict code of conduct to ensure ethical business practices. 小米制定了嚴格的商業行為準則，要求全體 員工遵守法律法規，秉持誠信、公正的原則 開展業務活動，維護良好的商業道德環境。
Anti-Corruption Measures
Xiaomi implements anti- corruption measures tomaintain integrity in its operations.小米采取一系列反腐敗措施，加強內部監督和審計，對腐敗行為零容忍，確保企業運營的廉潔性和透明度。
Fair Labor Practices
Xiaomi ensures fair labor practices andrespects the rights of its employees.小米尊重員工權益，提供公平的勞動報酬和良好的工作環境，保障員工的休息休假、職業發展等權益，營造和諧的企業文化。
