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Xtep Group Innovation Center Officially Opens
Fueling the Brand withPowerful R&D Capabilities
The grand opening of the Xtep Group Innovation Center
marks another landmark achievement for Xtep in the realm of sports technology. "World-class Running Shoes, China’ s Xtep" continues to elevate its commitment to innovation.
Spanning over 30,000 square meters, the Xtep Group Innovation Center is set to employ more than 700 staff members, working collaboratively to create a seamless process from product planning and design to R&D, prototyping, and supplier integration. The center is dedicated to pushing the boundaries of sports technology.
Shaping China's Sports Goods Industry "silicon Valley'
With a shared vision of creating a world-classrunning shoe innovation hub,Xtep and Siming District Government will work together to establish groundbreaking R&D institutions,including the "Advanced Sports Materials Engineering Research Lab" and the "Big Data in Sports HealthEngineeringResearch Lab."This collaboration will accelerate the development of cutting-edge production capabilities,drive mutual success between Siming District and local enterprises, and play a pivotal role in trans forming and upgrading the regional economy.
With the strong backingof theParty Committee and local government, we are proud to unveil this Innovation Center, we therefore extend our sincere gratitude! Thiscenter will serve asthe'brain'behindXtep's R&D and the'heart' of our innovation efforts. Together, we will strive to create the'Silicon Valley' of China's sports goods industry. The Xtep Group Innovation Center is officially open! I am excited to continue strengthening the legacy of 'World-Class Running Shoes, China's Xtep.
Lookingahead,XtepGroupwill remain committed to leveraging technology to drive high-quality growth, and to solidifying our position as China’ s leading running brand.
Curated Selections Drive a High-End Experience
The opening of Saucony's first global concept store signals a refined upgrade to its product line, positioning itself as a showcase for premium footwear that blends timeless appeal with modern style. To mark the occasion, Saucony introduced the Guide 17 Shenzhen City Special Edition,crafted for ultimate comfort,the GUARD AMR, balancing athletic performance and style, and the ProGrid Omni 9, which revives retro technology with a contemporary twist.
Friends from All Walks of Life Gather to Launch a New Chapter for Saucony
In celebration of this grand opening, Saucony welcomed Pakho Chau, Fei Qiming, and Xu Mengjie to explore the store's distinct installations and to share their unique perspectives on sports culture and lifestyle trends. Pakho Chau, a dedicated runner, represents the countless individuals devoted to running, his elite-athlete image resonating deeply with Saucony's spirit. New-generation figure Fei Qiming, known for his retro-casual style, captures the dynamic blend of Saucony’ s vintage appeal with youth culture through the lens of the millennial generation. Xu Mengjie, with her sweet yet effortless style and grounded persona, brings energy to Saucony through lively on-site interactions, sharing her strength and love for sports fashion.
Diverse Community Events Forge a New Hub for Runner Connections
The grand opening of Saucony's first global concept store ushers in an array of exciting events tailored for runners. Committed to curating cuting-edge productsfor the running community the store not only showcases its latest offeringsbut also provides an enriching lineup of community activities, offering every runner a unique platform for discovery and connection.
Looking ahead, Saucony will continue to champion its “first-class cabin for runners" philosophy, delivering innovative products and experiences to runners globally. The concept store is set to evolve into a vibrant community hub where runners can connect, share insights, and grow together. With a commitment to premium offerings and enriching community events, Saucony invites runners to explore the boundless possibilities of running side by side.
