專題論文匯報論壇：營銷管理
地點：西浦創業家學院（太倉）G2006
主持人：侯建榮 工作單位和職務：上海交通大學安泰經管院 副教授
點評人：張鑠 工作單位和職務：上海交通大學安泰經管院 副教授
序號 方向 論文題目 作者 / 單位
1 營銷管理 To be just right: Influencing factors of consumers’
acceptance of over service
Bin Ding, Peixin Wu, Qianxu Chen, Yuyang Yi, Keyun
Huang, Xiting Gui/International Business School
Suzhou, Xi’an Jiaotong-Liverpool University
2 營銷管理
How Do Consumers Perceive Craftsmanship in
Luxury Brands? Linking Craftsmanship, Consumer
Well-being, and Brand Loyalty
Chen Wu, Jinghua Zhao/School of Business, Central
University of Finance and Economics, School of
Government, Central University of Finance and
Economics
3 營銷管理 How to Increase Other’s Engagement with UserGenerated Content: The Role of Flow Experience
Cong Liu, Yanan Xu, Ying Wang/College of Business
Administration, Liaoning Technical University
4 營銷管理
When Automation Backfires: Exploring the Impact
of Consumer Resistance to AI-Human Hybrid
Service Agents
Juan Wang, Yupeng Mou/School of Economics
and Management China University of Mining and
Technology
5 營銷管理
ENHANCING CULTURAL HERITAGE THROUGH
FESTIVAL TOURISM: THE SYNERGY BETWEEN
DALI PIANO ART FESTIVAL AND YUNNAN WAMAO
Mingwei Li, Jianxing Cai, Jiayu Wang, Hong Wang/ 海
南大學
6 營銷管理 Unveiling the Crucial Role of Human Marketers’
Contextual Capability in the Era of Generative AI
Qing Yao, Aimeng Yang, Jinsong Huang/School of
Economics and Management, University of Science
and Technology Beijing, School of Economics and
Management, Beihang University
7 營銷管理
How to mitigate consumers’ opportunistic
behavior under cobotic service teams services:
Visual and auditory based design
Shishu Zhang, Yupeng Mou/China University of Mining
and Technology
8 營銷管理
The moderating role of vividness and interactivity
in the relationship between consumer engagement
and box-office revenues
Shiyao Lu, Ming Tian, Yang Zhang, Rui Li/Business
School of Hohai University
9 營銷管理
How do Augmented Reality (AR) and Virtual Reality
(VR) Drive Customer Buying Outcomes? Insights
from a Meta-Analysis
Xiaowei Fan, Jiyao Xun, Les Dolega, Lin Xiong/
Entrepreneur College Xi’an Jiaotong-Liverpool
University, School of Environmental Science,
University of Liverpool, School of Intelligent Finance
and Business (IFB), Entrepreneur College, Xi’an
Jiaotong-Liverpool University
10 營銷管理
Flowing into the Metaverse: Understanding
Customer Behavior in Virtual Retail Spaces
through Flow Theory and Hierarchy Models
Xiaowei Fan, Jiyao Xun, Les Dolega/Entrepreneur
College Xi’an Jiaotong-Liverpool University, School
of Environmental Science, University of Liverpool
11 營銷管理
The Emotional Design of Artificial Intelligence
Services:Exploring the Drivers of Tourist Users'
Intention to use
Zuojun Song, Yang Song, Yupeng Mou/School of
Economics and Management, China University of
Mining and Technology
12 營銷管理 錦州紅色旅游應用新媒體營銷的問題及對策分析 常久 / 燕山大學經濟管理學院
13 營銷管理 用戶對短視頻廣告信息接納意愿的影響因素研究 陳俊文，陳嘉俊 / 深圳大學管理學院
第十九屆中國管理學年會·數智化轉型與生態管理
19th Chinese Academy of Management Annual Conference
Digital Transformation and Ecological Management
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